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Evidence Guide: BSBMKG511 - Analyse data from international markets

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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BSBMKG511 - Analyse data from international markets

What evidence can you provide to prove your understanding of each of the following citeria?

Interpret trends and market developments

  1. Use statistical analysis of Australian and international market data to interpret international market trends and developments
  2. Analyse trends and developments within Australia and relevant international settings for their potential impact on international business activity within target market
  3. Identify aspects of culture that may impact international business activity within target market
  4. Use measures of central tendency/dispersion and correlations between sets of data for quantitative interpretation of comparative international market data
  5. Perform qualitative analysis of comparative international market information as a basis for reviewing business performance in international settings
Use statistical analysis of Australian and international market data to interpret international market trends and developments

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Analyse trends and developments within Australia and relevant international settings for their potential impact on international business activity within target market

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify aspects of culture that may impact international business activity within target market

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Use measures of central tendency/dispersion and correlations between sets of data for quantitative interpretation of comparative international market data

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Perform qualitative analysis of comparative international market information as a basis for reviewing business performance in international settings

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Interpret competitor market performance

  1. Analyse international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats
  2. Compare international business performance to that of competitors to identify market position
Analyse international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Compare international business performance to that of competitors to identify market position

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Report market data

  1. Prepare, plot and interpret data for visual presentation
  2. Assess visual presentation for potential problems and take corrective action if necessary
  3. Ensure report meets organisational requirements for content, format and level of detail
  4. Submit report within the required timeframe
Prepare, plot and interpret data for visual presentation

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assess visual presentation for potential problems and take corrective action if necessary

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Ensure report meets organisational requirements for content, format and level of detail

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Submit report within the required timeframe

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Interpret trends and market developments

1.1 Use statistical analysis of Australian and international market data to interpret international market trends and developments

1.2 Analyse trends and developments within Australia and relevant international settings for their potential impact on international business activity within target market

1.3 Identify aspects of culture that may impact international business activity within target market

1.4 Use measures of central tendency/dispersion and correlations between sets of data for quantitative interpretation of comparative international market data

1.5 Perform qualitative analysis of comparative international market information as a basis for reviewing business performance in international settings

2. Interpret competitor market performance

2.1 Analyse international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats

2.2 Compare international business performance to that of competitors to identify market position

3. Report market data

3.1 Prepare, plot and interpret data for visual presentation

3.2 Assess visual presentation for potential problems and take corrective action if necessary

3.3 Ensure report meets organisational requirements for content, format and level of detail

3.4 Submit report within the required timeframe

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Interpret trends and market developments

1.1 Use statistical analysis of Australian and international market data to interpret international market trends and developments

1.2 Analyse trends and developments within Australia and relevant international settings for their potential impact on international business activity within target market

1.3 Identify aspects of culture that may impact international business activity within target market

1.4 Use measures of central tendency/dispersion and correlations between sets of data for quantitative interpretation of comparative international market data

1.5 Perform qualitative analysis of comparative international market information as a basis for reviewing business performance in international settings

2. Interpret competitor market performance

2.1 Analyse international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats

2.2 Compare international business performance to that of competitors to identify market position

3. Report market data

3.1 Prepare, plot and interpret data for visual presentation

3.2 Assess visual presentation for potential problems and take corrective action if necessary

3.3 Ensure report meets organisational requirements for content, format and level of detail

3.4 Submit report within the required timeframe